Marketing Meeting and Event for Meeting PlannersApril 5, 2012
This client-facing event was designed to showcase the center’s newly opened expansion space. Top meeting planners from around the nation were invited to the two-day meeting to experience the building first hand.
“I engaged Stockton & Partners to plan events celebrating the expansion of the Pennsylvania Convention Center. The $786 million dollar expansion project’s completion initiated the need for 2 events, a ribbon cutting for media and regional government and industry leaders and a marketing event to showcase the new space to potential customers. Stockton & Partners proved to be the right choice for both! Their team brought great creativity, technological innovation and industry savvy to the table; combining marketing strategy and visual wow to engage clients, local and industry leaders and the media. The firm worked seamlessly with our sponsors, partners and in-house team to leverage the best value for our budget, and provide a diverse workforce, in line with our values. I highly recommend Stockton & Partners, and look forward to the opportunity to work with them again.” - Ahmeenah Young, President and CEO, Pennsylvania Convention Center Authority
Challenge: Showcase the building’s beauty, advanced technology, strong partnerships and user friendliness. Further, develop and market a program which would entice top planners to attend.
Solution: Surrounded by cutting edge technology and modern design, top meeting planners and other industry professionals entered the new building while silk dancers dangled from vaulted ceilings on either side. A welcome reception located in center’s grand ballroom allowed guests to casually socialize and network while captivating speakers and exciting dancers performed on a thrust stage backed by a massive 150-foot long projection screen. The following morning guests could continue their education as required by the CMP* program, at a variety of engaging seminars by CIC* accredited speakers. After a hearty lunch, a marketplace expo of Philadelphia vendors commenced. Here, guests could gather all the information and contacts they would need to plan their own meeting at the Pennsylvania Convention Center. To cap off an eventful day, guests settled into exquisitely set tables for a delicious gala dinner, where Roch Parayre gave an inspiring speech on developing an innovation mindset.
Throughout the event, guests could use a custom event app and a microsite to stay up-to-date on all event happenings.
*CMP – Certified Meeting Professional
*CIC – Convention Industry Council
- Budgeting: From Proposal to Final Reconciliation
- A/V and Lighting
- Content Creation and Scripting
- Contract Negotiation: Hotel, Vendors and Talent
- Exhibitor Management
- Ground Transportation
- Itinerary and Schedule Design
- Labor Management
- Logistics Planning and Execution
- Menu Design/Food and Beverage Management
- Registration: Online and On-site
- Shipping and Trucking Management
- Meeting Planning: Speaker Selection and Management