Client Alphabroder Expands and Re-brands; Event Held in Las Vegas
February 5, 2014In a move designed to unite its four brands, Trevose, Pennsylvania, supplier Broder Bros., Co. (UPIC: BRODER) is rebranding as alphabroder. The new name brings together Alpha, Broder, NES and Imprints Wholesale under a single umbrella to create simplified business practices and clear company messaging.
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